American Advertising Federation Houston

Larry Atherton elected to the GHP's EDAC

noemail@aaf-houston.org — Fri, 10 Oct 2008 19:00:00 GMT

(HOUSTON – October 9, 2008) The Greater Houston Partnership has elected Larry Atherton, President and CFO of VT2 Studios to the Partnership’s Economic Development Advisory Committee (EDAC). EDAC directs and supports the Partnership’s efforts to market Houston, recruit and expand business, create new jobs and improve our business image. This committee takes economic development positions, provides marketing assistance and shares information on market trends and issues. VT2 Studios serves as the Creative Partner for the Greater Houston Partnership for the second consecutive year, and added additional services as a Strategic Partner for 2008. The Greater Houston Partnership will benefit from having year-round access to VT2 Studios’ key personnel for strategic consulting, production and staging expertise, production and staging cost control ideas, alignment of deliverable creation across all GHP opportunities and events, assistance in related sponsor acquisition as well as VT2’s regular participation in high-level creative content development, event planning and continuous improvement dialogues to help ensure GHP’s short and long term success.

Atherton brings expertise in finance, administration, contracts, strategic planning and legal functions that have been instrumental to VT2's business success. With more than 20 years experience in international finance management and capital ventures, Atherton directs and manages VT2's worldwide sales and marketing functions, finances, administration, investor relations, legal affairs and is actively involved in operations and strategic company growth.

Vic Tamborella elected to GHP Board of Directors

noemail@aaf-houston.org — Fri, 10 Oct 2008 19:00:00 GMT

(HOUSTON – October 9, 2008) The Greater Houston Partnership has elected Vic Tamborella, CEO of VT2 Studios to the partnership’s Board of Directors. VT2 Studios serves as the Creative Partner for the Greater Houston Partnership for the second consecutive year, and added additional services as a Strategic Partner for 2008. The Greater Houston Partnership will benefit from having year-round access to VT2 Studios’ key personnel for strategic consulting, production and staging expertise, production and staging cost control ideas, alignment of deliverable creation across all GHP opportunities and events, assistance in related sponsor acquisition as well as VT2’s regular participation in high-level creative content development, event planning and continuous improvement dialogues to help ensure GHP’s short and long term success. Tamborella’s outstanding reputation for highly innovative and creative graphic design, film and video production, along with his editorial excellence...

Nominate An Industry Legend

noemail@aaf-houston.org — Thu, 09 Oct 2008 19:15:00 GMT

Nominate an Industry Legend Eligible candidates for the Advertising Hall of Fame are those individuals from the United States or abroad who have been retired from their primary career for a minimum of 12 months, distinguished themselves in those careers, contributed to the betterment of advertising and its reputation and made volunteer efforts outside the workplace. Last year's inductees included the first-ever international member of the Advertising Hall of Fame, Marcel Bleustein-Blanchet, as well as Andrea Alstrup, Alan Pottasch, Keith Reinhard and Allen Rosenshine. They joined industry giants such as Leo Burnett, Katherine Graham, John H. Johnson, David Ogilvy, Ted Turner and Mary Wells Lawrence. Since its inception in 1948, the Advertising Hall of Fame has honored 182 individuals. ...

Help the AAF Collect 5,000 New Books for Children

noemail@aaf-houston.org — Fri, 03 Oct 2008 21:00:00 GMT

October 27 - November 18 In the spirit of its commitment to education, the American Advertising Federation will hold a three-week nationwide book drive to promote literacy among disadvantaged children and youth. The drive will be held in conjunction with the Books for Kids Foundation. The new public service project demonstrates the advertising industry's comprehensive understanding of corporate responsibility and the value and vital importance of education. Visit www.aaf.org/books for more information. The AAF is asking members from its college chapters, club and corporate organizations and companies to donate new children's books in the category of kindergarten through third grade. Books in Spanish are also encouraged. The AAF's goal is 5,000 new books to be collected from October 27 to November 18, 2008. Donations will be accepted from either individual AAF members or as part of a group donation from a club, college chapter or member company. Find out how to...

Hurricane Ike Assistance

noemail@aaf-houston.org — Thu, 25 Sep 2008 17:00:00 GMT

Hurricane Ike Assistance
DREAM Fund is responding to colleagues affected by the devastation of Hurricane Ike by making funds available for short-term needs. You can apply for assistance online at http://www.dreamfund.org/needs.aspx. Donations can be made online at https://secure.groundspring.org/dn/index.php?aid=12614

GHP Marketing Excellence Luncheon

noemail@aaf-houston.org — Wed, 10 Sep 2008 20:00:00 GMT

Postponed Due to Hurricane Ike. The Greater Houston Partnership and its Professional Services Committee has scheduled an excellent luncheon program on marketing with small budgets. This should provide a very good opportunity to network with small business Partnership members. A registration link is provided below. Fourth Annual Marketing Excellence Luncheon Please join us for the Fourth Annual Marketing Excellence Luncheon, SPEAK LOUD: small budget. Learn how to reach buyers through tips, tools and techniques that reflect the cutting edge of communication through innovative marketing. The luncheon will include a presentation on creative marketing tactics for reaching buyers, highlight award winning marketing ideas as well as share successful marketing campaigns from several local firms. Hear from keynote speakers Charles Bedard and Garry Meier with The Ephor Group. Based on the work of...

Lopez Negrete Communications Create HIispanic Marketing FUND FOR INDUSTRY'S FUTURE LEADERS

noemail@aaf-houston.org — Thu, 20 Mar 2008 12:00:00 GMT

Leading Latino Marketing Agency Partners with American Advertising Federation – Houston to Create Scholarship Fund HOUSTON – (March 20, 2008) – Lopez Negrete Communications, the second largest independent, Hispanic owned and operated, full-service agency, specializing in Hispanic marketing, is proud to announce the establishment of an annual scholarship to benefit students interested specifically in Hispanic marketing or advertising. The Lopez Negrete Hispanic Marketing Education Fund could only be made possible with the help of the Advertising Education Foundation of Houston (AEFH), the charitable foundation of the American Advertising Federation - Houston (AAF-Houston). Cathy and I established the Lopez Negrete Hispanic Marketing Education Fund to fuel and protect the future of our industry, said Alex López Negrete, president and CEO of Lopez Negrete Communications. The greatest legacy we can leave behind is that of providing opportunity for the enrichment and training...

Coalition Of Advertising, Media Leaders Announce Plans To Accelerate University Of Houston Program

noemail@aaf-houston.org — Sat, 03 Nov 2007 00:00:00 GMT

Click Here for pdf of article

Atlantic Pacific Media Promotes Crystal Land to Director of Sales and Marketing

noemail@aaf-houston.org — Tue, 31 Jul 2007 15:00:00 GMT

HOUSTON, TEXAS (July 31, 2007) Atlantic Pacific Media, Houston’s complete multimedia services provider, today announced the promotion of Crystal Land to Director of Sales and Marketing. She will have the primary responsibility of creating and implementing marketing campaigns in the Houston facility as well as the other five facilities across the U.S. Ms. Land joined Atlantic Pacific Media as part of the acquisition of the Houston Allied Vaughn facility in February of 2006. She quickly rose from Customer Service Representative to Sales Representative. “Crystal has shown exceptional ability to deal with a changing media market. Her demonstrated marketing vision will keep Atlantic Pacific Media at the forefront of Houston media companies,” said Karl Renwanz, President. Ms. Land received her Bachelor of Arts Degree in Advertising from the University of Houston in May of 2004 with minors in Spanish and Psychology. She is currently a member of the American...

Freed Advertising Wins Award for TV Spot

noemail@aaf-houston.org — Thu, 04 May 2006 19:00:00 GMT

Freed Advertising, L.P. was awarded a PRISM for Best TV Commercial by the Greater Houston Builders Association for “Kid Stuff”, a television spot created for client Sienna Plantation, one of the Houston area’s largest master-planned communities. The fun and fast-moving spot features several children, who are residents, touting the lifestyle benefits of the community. The spot shows the children shouting the famous real estate axiom, “Location! Location! Location!” as they enthusiastically talk about Sienna’s water park, golf course, parks and schools.

Freed Advertising is a Sugar Land, Texas-based advertising agency with clients in the real estate, automotive, home products, banking and other retail and business-to-business industries. The agency, one of Houston's top ten, has won numerous awards in its 21-year history including an ADDY for a 2005 Super Bowl spot for client, Silestone.

CONTACT: Mandy de León, 281-240-4949